Experimental design from the Netherlands Droog Design was founded at the beginning of the 1990s by the designer Gijs Bakker and the historical designer Renny Ramakers. Droog (English: dry) stands for a special and experimental idea:
Droog Design is a project, a design agency, and a shop, where young talents are developed and advanced. With this idea, Droog Design had a large effect on the growing design generation and brought back important design objects of the 1990s.
Both the founders want to unfold and enlargen the mechanism of the design industry with Droog Design.
They want to promote talents and modernise the terms and conditions of the design production and to defy the traditional designer-producer-relationship.
The result of the experiment was successful and during their first presentation at the Milan furniture exhibition in 1993, Droog Design presented 14 objects; some of which became the most valuable designs of the century. The idea behind Droog Design was well-recognised, since it did not only leave the structures and designs of the 80s behind, it also encouraged creativity and reflected on working conditions. Since the mid 1990s, the objects by Droog Design have been available in shops.